Designing a Fashion-Website
Making eye-catching and enticing fashion-oriented websites involves a different mind-set than for those in other genres or market categories. It requires a more artistic eye for design than a social news aggregator or a plain old blog template. One thing to remember is that the main focus of a fashion site is, well, the fashion. Whatever is being showcased, photography and layout ought to draw attention to it, and navigational elements and other fancy eye-candy should be used sparingly so as not to detract from the main attraction. Invariably, this will be the fashion photography itself.
A timeless and always stylish manner in which to showcase the fashion aspects of a website is through the tasteful and well thought out use of black-and-white photography. The stark contrasts demand attention in a way that many color shots simply can’t. And as a practical note, using black-and-white shots can make up for substandard quality shots. Also, the front page of a fashion website should prominently feature large photographs with minimal content. Most people are there to check out the fashions and not read a lot of commentary, so keep the extraneous text to a bare minimum and let the pictures speak for themselves.